7 Practical Tips for Making Your Business Accessible
- Updated on:
Jump To
In today’s diverse society, accessibility is essential for a business to succeed. With approximately 1 in 4 adults in the U.S. living with a disability, companies that prioritize inclusivity tap into a significant customer base and a market that controls $490 billion in discretionary spending.
Yet, many businesses overlook accessibility, risking both customer loyalty and potential legal challenges. In the past year alone, over 3,500 lawsuits related to accessibility were filed under the Americans with Disabilities Act (ADA), highlighting the urgent need for action.
Creating an accessible environment fosters goodwill and enhances your brand’s reputation. In this guide, we’ll explore 7 practical tips for making your business accessible, with real-world examples and actionable steps to help you cultivate a space where everyone feels valued and included.
1. Start with a Comprehensive Accessibility Audit
An accessibility audit is the foundation of any effective accessibility strategy. It helps you identify barriers and prioritize improvements. Begin by assessing both your physical and digital environments. This step involves evaluating entry points, restrooms, signage, website usability, and customer service practices.
Conducting the Audit
- Physical Space Evaluation: Walk through your facility as if you were a person with a disability. Look for obstacles like narrow doorways, high counters, and uneven flooring. Pay attention to accessible parking spaces—are they conveniently located and clearly marked?
- Digital Environment Assessment: Use automated tools such as WAVE or Axe to evaluate your website for compliance with WCAG (Web Content Accessibility Guidelines). These tools will help identify areas that need improvement, such as missing alt text, inadequate color contrast, and navigational difficulties.
- Gather Feedback: Engage with employees and customers, especially those with disabilities, to get insights on their experiences. This feedback can help uncover issues you may have missed.
Real-World Example
A coffee shop chain in the Midwest conducted a comprehensive accessibility audit and found that their website was not mobile-friendly and that their physical stores lacked adequate signage for people with visual impairments. After implementing changes based on the audit, they reported a 15% increase in sales and positive feedback from customers about the improved accessibility.
In recent years, California has seen a significant increase in ADA website violations, with businesses increasingly held accountable..
2. Revamp Your Website
In today’s digital age, a user-friendly website is crucial. Accessibility challenges on your website can alienate customers with disabilities, preventing them from accessing essential information about your products or services. Ensuring your website is accessible not only meets legal requirements but also enhances the overall user experience.
Key Features to Implement
- Descriptive Alt Text: Use clear and meaningful alt text for images. For example, instead of “image1,” use “A visually impaired person using a white cane at a crosswalk.”
- Keyboard Navigation: Ensure your website can be fully navigated using a keyboard. This includes forms, buttons, and menus. Use standard keyboard shortcuts, like Tab and Enter, to enhance functionality.
- Mobile Optimization: Make sure your site is responsive and user-friendly on all devices. According to a report by Statista, mobile devices account for over 54% of global website traffic. Therefore, ensuring your website is accessible on mobile is essential for inclusivity.
- Color Contrast and Readability: Ensure high contrast between text and background colors. Tools like the WebAIM Color Contrast Checker can help you find color combinations that are accessible to users with visual impairments.
- Consistent Layout: Maintain a uniform design across all pages. Consistency helps users navigate more easily, as they will know where to find specific information on your site.
Case Study
After revamping their website to meet accessibility standards, a local retail store saw a significant improvement in online engagement. They reduced their bounce rate by 30% and experienced a surge in positive reviews about their user-friendly site.
Evaluate your space for accessibility.
Contact Martin Brothers ADA-Inspection Services for assistance in implement changes for all customers!
3. Eliminate Physical Barriers
While digital accessibility is vital, the physical environment plays a crucial role in providing an inclusive experience. Individuals with disabilities face numerous barriers that can discourage them from visiting your business.
Areas to Focus On
- Entrances and Exits: Ensure your entrances are accessible. This may involve installing ramps, automatic doors, or push-button systems. Additionally, ensure doorways are at least 32 inches wide to accommodate wheelchairs.
- Restroom Accessibility: Restrooms should have accessible stalls that are spacious enough for wheelchair users. Include grab bars and ensure that sinks and soap dispensers are reachable for individuals in wheelchairs.
- Signage: Use clear and easy-to-read signage throughout your space. Consider including Braille and tactile elements. Proper signage helps guide all customers, including those with visual impairments.
- Pathways and Flooring: Check that pathways are free from obstacles and have smooth, even flooring. Loose rugs and clutter can be tripping hazards for individuals with mobility challenges.
- Seating Areas: Ensure that seating arrangements are accessible, with space for wheelchairs. Consider providing lower tables or adjustable seating to accommodate various needs.
Real-World Example
A local fitness center invested in modifying their facilities to accommodate individuals with disabilities. They added ramps, modified equipment, and ensured staff were trained in accessibility awareness. As a result, they saw an influx of new memberships and positive feedback from the community.
PRO TIP!
Involve individuals with disabilities in your accessibility assessments to gain valuable insights and ensure inclusivity.
Mark Thompson
ADA Compliance Specialist
4. Create an Accessibility Action Plan
Creating an action plan ensures that you stay organized and focused on making your business accessible. This plan should outline specific goals, responsibilities, and timelines for implementing changes.
How to Develop Your Plan
- Set Clear Objectives: Identify the key areas you want to address, such as website usability or physical access improvements.
- Assign Responsibilities: Designate team members to oversee specific aspects of the action plan. This could include a project manager for website updates or a facilities manager for physical modifications.
- Develop a Timeline: Establish deadlines for each action item. Having a timeline will keep your team accountable and ensure progress is made.
- Monitor and Evaluate Progress: Regularly review the action plan to assess what’s working and what needs adjustment. Be open to feedback and willing to make changes as necessary.
Example of a Successful Action Plan
A small retail store created an accessibility action plan after conducting an audit. They prioritized website changes and physical modifications, setting a timeline of six months to implement updates. By the end of the timeline, they had increased customer visits and received commendations for their efforts in the local community.
5. Empower Your Employees with Training
Your employees are the frontline of your business and play a crucial role in ensuring a welcoming environment. Training them on accessibility best practices will not only enhance customer service but also foster a culture of inclusivity.
Key Training Components
- Understanding Disabilities: Offer training sessions to help employees understand various disabilities and the challenges individuals face. This knowledge will empower them to provide better assistance to customers.
- Customer Interaction: Train staff on how to interact with individuals with disabilities respectfully. Encourage them to ask how they can assist instead of making assumptions about what a customer may need.
- Emergency Procedures: Ensure that all employees are aware of emergency evacuation procedures that accommodate individuals with disabilities. Conduct drills and provide necessary training to handle various situations.
- Ongoing Education: Regularly update training materials and offer refresher courses. This will keep accessibility top-of-mind and help employees stay informed about best practices.
Real-World Impact
A national hotel chain implemented accessibility training for all employees, resulting in increased customer satisfaction ratings. Guests noted that staff were attentive and knowledgeable about the accessibility features available, leading to a more positive experience.
Start your accessibility assessment today.
Contact Martin Brothers ADA-Inspection Services and make your business welcoming for all!
6. Partner with Accessibility Consultants
Navigating the complexities of ADA compliance can be daunting. Accessibility consultants offer specialized knowledge and can guide you through the process, ensuring you meet all necessary standards.
Benefits of Consulting Experts
- Customized Solutions: Consultants can assess your unique challenges and develop tailored strategies that address your specific needs.
- Regulatory Knowledge: Experts stay updated on the latest ADA regulations, ensuring your business remains compliant as laws change.
- In-depth Training: Accessibility consultants can provide training for your team, embedding accessibility into your company culture.
- Legal Protection: Proactively addressing compliance issues can significantly reduce the risk of costly lawsuits and penalties.
Case Study
A tech company faced legal challenges due to accessibility complaints regarding their website. They hired an accessibility consultant who helped them overhaul their site, implement training, and develop an ongoing compliance strategy. This partnership not only resolved the legal issues but also positioned them as a leader in accessibility within the tech industry.
In recent years, California has seen a significant increase in ADA website violations, with businesses increasingly held accountable..
7. Solicit Ongoing Feedback
Creating an accessible environment is not a one-time effort; it requires ongoing attention and adaptation. Regularly soliciting feedback will help you stay informed about your progress and areas needing improvement.
How to Gather Feedback
- Customer Surveys: Create surveys to gather feedback from customers about their experiences with your business. Ask specific questions related to accessibility.
- Comment Cards: Provide comment cards in-store, allowing customers to share their thoughts anonymously.
- Community Engagement: Attend community events focused on accessibility to connect with individuals and gather insights about their needs and preferences.
- Employee Input: Encourage your employees to share their observations and suggestions regarding accessibility improvements.
Real-World Example
A grocery store chain started conducting regular customer feedback sessions focused on accessibility. They discovered that many visually impaired customers struggled with locating products. In response, they implemented an audio guide app to assist customers, enhancing their shopping experience and receiving accolades from the community.
Conclusion
Making your business accessible is a vital investment in inclusivity that benefits everyone—customers, employees, and the broader community. By implementing these seven practical tips, you can create an inviting space where everyone feels valued. Not only will you meet ADA compliance requirements, but you’ll also improve customer satisfaction and loyalty.
Ready to take action? Start with an audit, engage your team, and remember: accessibility is an ongoing journey. Every step you take toward inclusivity opens doors to new opportunities for your business.
Check your accessibility today
Contact Martin Brothers ADA-Inspection Services and make your business welcoming to all!
Frequently Asked Questions
What Are the Legal Consequences of Non-Compliance With ADA Regulations?
If you don’t comply with ADA regulations, you risk facing legal actions, including lawsuits, fines, and damage awards. It’s essential to understand these consequences to protect your business and guarantee accessibility for all individuals.
How Can Businesses Assess Their Current Level of ADA Compliance?
To assess your current level of ADA compliance, conduct a thorough audit of your facilities, review policies, and consult accessibility guidelines. Engaging with employees and customers can also provide valuable insights into potential improvements.
Are There Specific Tools for Testing Website Accessibility?
Yes, there are several tools for testing website accessibility. You can use automated solutions like WAVE or Axe, and manual testing methods to guarantee your site meets accessibility standards and provides a better experience for all users.
How Often Should Businesses Review Their ADA Compliance Status?
You should review your ADA compliance status at least annually, but quarterly checks are ideal. Frequent evaluations help identify gaps, ensuring your business remains accessible and meets legal requirements while fostering an inclusive environment for all.
What Role Do Employees Play in Maintaining ADA Compliance?
Your employees are essential in maintaining ADA compliance; they identify accessibility issues, provide feedback, and foster an inclusive culture. Engaging them in training guarantees everyone understands their roles and responsibilities in creating a compliant environment.
What Are the Most Common Physical Barriers That Businesses Overlook in ADA Compliance?
Many businesses tend to overlook barriers such as inadequate signage, improper ramp slopes, narrow doorways, and insufficient parking spaces for individuals with disabilities. Regular assessments can help identify and address these overlooked issues.
How Can Small Businesses Achieve ADA Compliance Without Major Renovations?
Small businesses can focus on affordable adjustments like installing proper signage, widening entrances, and ensuring that restrooms are accessible. Consulting an ADA expert for tailored solutions is also a cost-effective way to meet compliance requirements without extensive renovations.
What Steps Can Businesses Take to Ensure Long-Term ADA Compliance?
To maintain long-term ADA compliance, businesses should schedule regular audits, provide ongoing employee training on accessibility standards, and stay updated with changes to ADA regulations. Continuous improvements and feedback from customers with disabilities can also ensure compliance is maintained.
Written by Mark Thompson
Mark Thompson is a passionate ADA Compliance Specialist with over 15 years of experience, dedicated to ensuring accessibility in public spaces. His journey began as an environmental technician, where he recognized the importance of inclusive design. With a keen understanding of ADA regulations, Mark helps businesses navigate compliance challenges and create welcoming environments for all.
Get a free quote today
Join our mailing list and receive special offers, updates, and discounted packages directly to your email.
By clicking “Submit”, you are signing up to receiving emails from us. You can unsubscribe whenever you like. SMS rates may apply.
RECENT POSTS
OUR SERVICES
Interested in learning more about ADA accessibility and how to achieve compliance?
Explore Our Blog!
